Cunning manipulation of the buyer's consciousness: scientists have found out why products in stores seem more appetizing - the mystery lies in the packaging
Scientists have discovered what kind of clever manipulation marketers use to force people to buy a particular product.
Bright packaging that hides product defects is one such technique.
Scientists from the University of Giessen in Germany shared their findings in the publication i-Perception .
The researchers called the manipulation technique they discovered the confetti illusion. It is associated with a visual phenomenon that makes fruits and vegetables on the shelves more attractive to buyers.
One of the authors of the study even fell for the marketing bait himself. Having bought oranges in a classic orange net at the store, he discovered at home that the fruits themselves were greenish and not as ripe as he thought when he bought them.
That's why lemons are often sold in yellow nets, zucchini in green nets, etc.
Human vision is designed in such a way that it mixes two shades together, which makes the original product appear brighter and more beautiful.
Scientists have come to the conclusion that this is often the decisive factor when making a purchase and even often leads to impulsive spending.
