The city in Krasnodar Krai has become popular among wealthy Russian travelers.
This is the conclusion reached by analysts of the Urban award, who assessed the tourist infrastructure of Sochi.
Due to the rise in prices for foreign vacations and sanctions, Russians have become more active in traveling to Sochi and buying real estate here, Lenta.ru writes, citing experts.
This city, according to experts, has even begun to compete with some popular foreign destinations.
Türkiye, Indonesia, Thailand, and the United Arab Emirates are cited as examples, as they occupy leading positions in the top preferences of Russians.
Experts believe that Sochi began to turn into a major tourist city even before the sanctions.
The starting point was the 2014 Olympics, after which Sochi became a year-round resort.
Since then, large developers have flocked to the city, starting to build luxury real estate and compete for wealthy buyers.