Analysts from Platforma’s Advertising Programmatics and the Sravni.ru service reported that in Russia, citizens’ interest in loans has increased.
It is emphasized that Russians began to take out loans twice as often in 2024.
Researchers noted: “On the Internet, the popularity of financial services has grown by 21 percent,” as reported by Lenta.ru .
As for the share of Russians who are studying the issue of lending in depth, their number has increased from 42 to 51 percent.
Value of credit
Experts pointed out the fact that the majority of the above-mentioned Russian citizens are observed in Moscow, Krasnodar Krai and St. Petersburg.
Russians living in the Rostov region and Perm Krai, among others, demonstrated interest in loans.
Analysts also emphasized: "Russian citizens also found microloans interesting. Interest in them increased by 11.7 percent."
Interest in credit cards, on the contrary, showed a downward trend and “fell” by 1.7 percent.
Author: Margarita Sadkovskaya
