The trend is set by modern realities.
Previously, I wanted to go out to cafes, restaurants, celebrate events and holidays outside the home.
But during the pandemic, everyone faced the fact that there were restrictions on visiting establishments, and a number of establishments closed because they could not “survive” during the pandemic.
Nowadays, the most valuable thing a person has, besides their health, is time. And not many want to spend it on cleaning, washing and cooking. So, over time, washing machines appeared, then cleaning companies, and then food delivery, says Marina Kosenkova .
Let's remember what was the main thing from food delivery? It was pizza, sushi/rolls. True, it is not particularly healthy food. And you can order several times, but on a regular basis it all quickly gets boring.
Moreover, after the pandemic, many people are thinking about what they eat. After all, it is worth restoring your body and this is unlikely to happen on fast food.
Restaurant owners thought about how to expand their customer base, since people did not return to the restaurant quickly after the restrictions were lifted, there was a fear of getting sick. Here, ingenuity worked: people were tired of cooking all the time, partly they were already tired of home cooking, and they just wanted something "like that". An excellent option is an online restaurant.
In fact, all entrepreneurs opening a new direction close their own needs, because this is the only way we can understand the customer’s demand.
Save your time and eat deliciously at the same time. Minimal expenses for maintaining the establishment, but maximum responsibility to the consumer. Why? There are screw-ups in the kitchen and the cooks or the administrator mixed something up, or the courier delivered it at the wrong time, or even worse, turned it upside down.
And if in a restaurant everything can be resolved as quickly as possible with the help of competent staff (the waiter will resolve the situation with his attentiveness or the administrator will make a compliment), then in online restaurants there is no such quick solution to the problem and the chain is shortened to consumer-performer.
And here it is important that responsible people work at each stage.
Due to the increase in rent, restaurateurs have begun to convert some of their establishments to a reduced version and leave only the kitchen, this immediately reduces a number of expenses that can go towards developing the establishment in the Internet space.
And by reducing the costs of rent and maintenance, the cost of a dish becomes lower than in an establishment, and thus the customer base expands.
A client sitting at home or in the office can choose any cuisine of the world for dinner and does not have to travel across the entire city to have lunch or dinner.
But here it is worth considering that the staff may be highly qualified, but there may not be any orders. Therefore, it is important to understand that IT technologies are necessary. A convenient and informative website, beautiful photos of the menu.
Dish ratings, reviews, mobile offers - everything that a restaurateur has not thought about before now needs to be developed, because the customer primarily values their time and ease of obtaining information. If you cannot provide this, the customer will go to your competitor. Because, I repeat, everyone values their time!
We all understand that in modern society everything is changing and developing, and online restaurants are taking an increasingly solid niche in public catering.
If earlier this was an additional direction, now it can be the main source of income, because expenses are optimized and flexibility is increased, but no less effort is spent on opening and developing an online restaurant.
Author: Valeria Kisternaya
